HUNTER DOUGLAS TOPS WCMA PRODUCT AWARDS FOR
17th CONSECUTIVE YEAR
PEARL RIVER, N.Y., April 13, 2012 – Innovation, quality, functionality, beauty and style. The newest products from window fashions leader Hunter Douglas have it all, according to the just-announced results of the annual Window Covering Manufacturers Association (WCMA) Product Awards. For the 17th consecutive year, the company has won more awards than any other manufacturer – an outstanding 27 out of the 50 conferred this year. In addition, Hunter Douglas captured the coveted Product of the Year for the 12th year!
Product of the Year went to Silhouette® window shadings with the LiteRise® lifting system. Soft, sheer shadings, Silhouette® with LiteRise®, now features an innovative cordless operation that not only makes raising, lowering and tilting the shading for variable light control easy, but eliminates the need for cords of any kind. No cords makes it especially ideal for homes with young children and provides a clean, uncluttered look at the window. A soft-touch handle allows for simple, convenient operation. For taller windows, a pull tassel is easy to install and use. Stop by our Gallery Showroom and let us introduce you to this marvelous product!
This product was also awarded Most Innovative Overall Concept in the “Health and Environmental Safety” Green Category of the awards!!
“Art of Window Dressing” iPad App….
Hunter Douglas Merchandising garnered the discretionary
Judges’ Award for “Excellence in enhancement, innovation and social media marketing of overall merchandising to the end-user and to the industry.”
JUST READ WHAT YOU CAN DO……
Centerpiece of the industry-leading Hunter Douglas initiatives is the “Art of Window Dressing” iPad App which was named Best Marketing Technology. Fun, efficient and easy to navigate, this App makes finding the perfect Hunter Douglas window fashion just a quick tap away. It includes a virtual showroom of window dressings and allows users to select their favorites and preview how they will look on their window or their client’s by uploading photos or choosing one from the sample room photos. A “Swatch Sorter” lets users select among light filtering options, styles and colors. Renderings can be saved with fabric type and color in a “Workbook” and shared by email, Facebook or with a dealer. It is a very fun “must do” and we are more than happy to help with any questions!!
Best Consumer Education went to the new Hunter Douglas
Facebook Page: facebook.com/HunterDouglas. Created as a forum for engaging with consumers, the page includes a custom tab promoting The Art of Window Dressing™ messaging and an exciting Window Makeover Contest!!!!! Who doesn’t want to win that????? News, photos and videos relating to products, programs and design trends are regularly posted on the wall to keep fans interested and eager to share posts with friends.
In Motorization…….enhancements to Duette® and Applause® PowerRise® 2.0 with Platinum™ Technology was conferred an Honorable Mention for Best New Technical Innovation. Enhancements include the popular Top-Down/Bottom-
Up and Duolite™ design options for maximum light control and privacy with the convenience of motorization……YES! A motorized Top Down/Bottom Up!!!
Hunter Douglas Inc., headquartered in Pearl River, N.Y, is the leading manufacturer and marketer of custom window fashions in North America and a major manufacturer of architectural products. The company is a national sponsor of Habitat for Humanity, covering windows in every Habitat home built in
the U.S. and Canada.
Yes…..it is a lot of information to consume so please feel free to contact me with questions or…. if you are nearby, we would love for you to visit our Gallery showroom!!